The website is the sole marketing tool that you require. All your digital marketing efforts channel potential traffic to your website and which converts potential leads to customers. A potential lead decides to buy your product or services depending on how long they are engaged on your website. If a website is user-friendly, fast and trendy, more customers get converted. A website has a specific lifespan. Once the website crosses that limit, it's time to have a new website. The reasons to have a new website are:
Is your website design responsive?
A responsive website displays optimally on all screen sizes: phones, tablets, laptops etc. Since people access the websites from different devices, its mandatory for the site to be easily accessible and user-friendly from any device. Only mobile-friendly websites show up in the organic search of Google.
Difficulting in updating?
Does it take long hours and long calls to your website developers to update or add any feature or update your website? Then your website is losing the favour of potential leads and Google. Ask your developer to include widgets to make website updates like adding a photo to the home page, adding fresh content, adding and removing products and services etc. Google prefers fresh, quality and new contents. So ensure ask your developer to make your website easy to update.
Things are broken
There may be features in your website that no longer work. It's time to overhaul your website. Technology changes every second. The cutting-edge technology you used four years ago may not be working now. So it's important to keep CMS and plugins of your website up to date so that the website works smoothly without security issues. outdated plugins are the way for malware attacks on your website. You do not want to spend precious time-solving security issues and miss out on clients and business.
Does it suit you?
Keeping your website updated and trendy is a necessity. The website may no longer represent what your business stands for. Sometimes your competitor must have overhauled their website. So it's time for a newly refreshed website that represents your business.